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Viral Marketing This is the online term given for “word of mouth” advertising – the most efficient and reliable free advertising you can find. You provide something for free to people interested in your product or service and this will encourage them to spread the word on your behalf. There is no effort required on your part but the power is in creating exponential growth in a viral form similar to the spreading of a common cold virus from person to person with every customer becoming a virtual “carrier” of the message.

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