Probably the hardest thing for so many small IM marketers concerns generating great content. But think about it, why else does someone you do not know want to be on your site? Once you can do that, then all the rest really does become less difficult to put into place. If your content is up to par, then there is no reason to short-change your efforts in other ways. If you learn what makes for excellent content and information, then you will have half the hard part done.